Scaling this 3PL Two-Person Team with the Right Tech Partner

Discover the remarkable journey of Core Logistics, from humble beginnings to a thriving 3PL warehouse, and how they unlocked scalability with a team of two thanks to the right tech solutions

Author:

Jess Saxton

Linked to author page

Published:

February 18, 2025

Join founder Cass Strunk and step inside the powerhouse Core Logistics 3PL warehouse. Cass shares her journey from searching for 3PL partners to service her own supplements brand to starting her own 3PL warehouse. 

Nestled in beautiful Boise, Idaho, amidst the backdrop of the Rocky Mountains, lies Core Logistics 3PL warehouse. A key logistics hub in the Mountain West, Core Logistics has established a modern and efficient warehouse operation here, leveraging the central location and growing infrastructure to serve clients across the country. 

While this story ends with a great partnership that unlocks scalability, accuracy, and ease — it starts with frustration, as many great ideas do. 

The key to Scaling Your 3PL — Insights From a 3PL Founder

Scaling a business, especially a 3PL, requires more than just passion — a familiar story for many SME logistics providers. When you're running a business, knowing you have a reliable partner to turn to is invaluable. 

 "I feel like the team at CartonCloud is really the third person that works here in the warehouse," Cass said. 
“They may not physically be here, but anytime I have a problem, I contact them and they get back to me just right away. Their communication and customer service is wonderful."  
"They're so friendly, their customer service is absolutely amazing,” Cass said. 

Cass founded Core Logistics after feeling frustrated with the lack of 3PL services on offer to small scale vitamin and supplement providers — and deciding to be the change she wanted to see.  Step inside Core Logistics 3PL, and see how finding the right tech partner enabled this team of two to scale operations with speed and accuracy!  

"In looking for a fulfillment center, we found that we didn't quite have enough orders for a lot of the large fulfillment centers to take us on," Cass explains. And that's how Core Logistics was born – out of a need to help other small businesses like hers navigate those tricky early stages. 
"I would love to help other small businesses as they're growing, as they're going through their growing pains to move from a small to a medium to a large size business, just to really scale."

Unlocking growth with the right 3PL software partner

What does great service actually look like in practice? It means a team who will answer your calls, who will take the time to understand your business needs and help to find or build a solution. Great 3PL software customer service means the ability to provide expert advice from industry experts with real-world experience. It means having a tech partner team who know their product and can help you unlock every inch of your system. 

Automating for accuracy

For the Core Logistics team, the ability to use CartonCloud's automated data entry and intuitive workflows means they can maximize their daily operations and order fulfillment with speed and accuracy. 

"Every time something comes into our warehouse, when a customer sends us their inventory, we log it. We log their expiration dates, the lot numbers, the size, the weight of the product." 
“It has so much capability of just making sure that we know exactly what's in the warehouse. It shows where everything is stored."

Finding the right partner starts with a whole lot of questions! 

If you’re looking for the right software partner, ensure you can ask all the questions you need! At CartonCloud, our discovery phase (from the moment you request a free demo, to the moment you sign up) is tailored to ensuring we are the right fit for your needs. If not, we will be the first to say! This means our customers are always set up for success and growth. 

"As I learned more about CartonCloud and asked a lot of questions, we found that we weren't just talking to a salesperson. I was able to ask questions of their technical team, the people who actually build and use the product,” said Cass.   
"They were able to give me a demo to let me actually see the product and how it worked in real-time."  
"My favorite feature on CartonCloud is the expiration date tracking," Cass said. 
"It is so important for our business to make sure that we are getting the right product to the right customer at the right time and making sure that we are logging those expiration dates. As the products come in we can track them once they're in the warehouse and that the right product with the right expiration date is going out. So helpful."  

Find a software partner you'll love 

Beyond the features and functionality, it's the support that truly sets CartonCloud apart for our customers. 

"CartonCloud is amazing. I would absolutely recommend CartonCloud to anybody looking for a 3PL or WMS system. I really believe in CartonCloud and they have been so helpful for us as we grow our business," said Cass.

To find out more about how you can unlock the potential of your 3PL business with the right technology and a dedicated partner by your side, book a free demo and see CartonCloud 3PL software in action! 

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