Three simple strategies to promote your 3PL business … that actually work!

Let's face it; as a 3PL owner you’re always on-the-go and marketing your business can feel like just one more thing you don't have time for. That’s why we’ve put together three ridiculously simple marketing strategies that you can execute in just minutes to win new business fast. Whether it’s setting up a Google ad while sipping your morning coffee or crafting a quick social post during lunch — it’s really that quick and easy to get your 3PL found online!

If you’re wondering where to start or what channels to use, we’ll save you the guess work and all the extra research. We’ve taken years of experience and industry success to distill down the top tactics to give you the biggest gain for your efforts.  

Our team of industry experts is here to take the complexity out of online marketing, with quick, easy-to-apply tips tailored to your small business growth.

Learn 3 simple online strategies that will get your 3PL business found online, attract the right customers and drive immediate results for your small business, such as how to:

1. Create a Google My Business listing in minutes.
2. Use social media effectively — with helpful templates! 
3. Launch paid ads that will reach your ideal customer. 

Start unlocking small business growth for your 3PL with the following expert tips and tools that will boost your online presence in just a few minutes.

3PL Marketing Tip #1: Create a profile on Google to capture local search traffic 

If you’re looking to attract local customers fast, then this easy marketing tip is for you! Setting up a Google My Business listing takes only a few minutes, and helps to establish your third party logistics business as a trusted and credible business with excellent customer service.

It’s important to complete your profile with all the essential details: your warehouse address, phone number, operating hours, and a clear description of your services. 

Expert tip: To fully leverage your Google My Business listing, encourage your customers to leave a review — this helps boost your credibility even further and showcases your top-notch customer service abilities through the perspective of your customers.

➡️ Check out Chapter 4 in our e-book to see how you can collect and use customer referrals for maximum impact. 

3PL Marketing Tip #2: Build a strong social media presence 

One of the best ways to create an approachable and recognizable brand image for your 3PL business is to establish a solid social media presence with engaging content!

“Social media is a powerful tool for connecting with potential clients, strengthening relationships with your existing customer base, as well as positioning your 3PL as an industry expert.” - Kristina, CartonCloud Marketing Coordinator

To get started on social media, it’s important to choose the platforms that align best with your target audience. Facebook and Instagram are great starting points for sharing engaging content and creating brand visibility.

What should I post to social media? Your customers want to know more about who you are and what you offer. Sharing content that showcases your capabilities can help to build trust with your audience. Here are a few post ideas to highlight your expertise and connect with potential clients:

• Behind-the-scenes of your warehouse operations
• Showcasing which services you offer to clients
• Meet-the-team spotlights to add a personal touch
• Customer success stories & testimonials

➡️ Turn to page 22 in our e-book for a curated list of free content creation tools that make it easy for you to create social media posts in no time! 

3PL Marketing Tip #3: Showcase your 3PL business in a paid ad

Paid advertising is a highly effective way to increase visibility, attract traffic, and generate leads for your business. You can leverage various platforms, from search engines to social media, to reach your ideal audience and accelerate your small business growth.

Google Ads is a great tool for connecting with potential customers through targeted small business ads, such as:

• Search Ads – Display text ads in Google search results when users look up relevant keywords.
• Display Ads – Use banner ads on websites, apps, or YouTube to boost brand awareness.
• Local Ads – Highlight your business on Google Maps and search results with your location, contact details, and services.

"For a successful Google Ads campaign, start by choosing the right keywords with a mix of broad and exact matches to balance reach and intent. Keep your ad copy clear and compelling with a strong call-to-action, and set a manageable budget (starting small with Cost Per Click bidding can ensure you're only paying for actual clicks)." - Landon, Growth Marketing Specialist

Another quick and easy way to create small business ads is by repurposing your existing social posts — like the ones mentioned above — into an ad!

Additionally, leveraging alternative marketing tools like a mass text app can facilitate direct communication, allowing you to send timely updates, promotions, or important information straight to your clients' mobile devices, thereby enhancing engagement and responsiveness.

Using Meta Business Suite, you can manage everything in one place: create, schedule, post, and run ads seamlessly. If you want to amplify a post’s reach, simply use the “Boost” feature to turn it into a paid ad.

📹 Watch this step-by-step guide to learn how to boost a social post using Meta Business Suite!

➡️ Go to Chapter 3 in our e-book to learn more about the essentials you need to know to create an effective third party logistics paid ad!

Grow your 3PL even further!

Maximize your 3PL growth with the right marketing toolkit by your side! Our team of third party logistics marketing experts have put together this FREE comprehensive marketing guide, packed with expert insights to help you effectively promote your 3PL. 

Inside, you’ll learn how to define your target market, optimize your online presence, and leverage your CartonCloud system to attract and win new business — plus so much more!

Each chapter includes step-by-step guides, actionable tips, and checklists to help you implement strategies right away. Download your free copy now and start driving growth for your 3PL today!