Through the Fuel Crisis: The Operator Playbook

While the fuel market is experiencing a period of volatility, it also brings a valuable opportunity to strengthen your business operations and customer relationships. Even with recent headlines — like the $18 swing in Brent crude, widespread carrier surcharges, and shifting global market signals — you can still find a steady path forward for next month's contracts.

To help you navigate this period smoothly, we’ve put together a clear, grounded playbook detailing the three core strategies successful operators are using right now:

• 1. Understanding true cost-to-serve: Gaining clear visibility into exactly what each customer + route costs you.
• 2. Proactive communication: Leading the conversation with your clients before an expectation gap turns into a billing dispute.
• 3. Implementing two-way pricing: Designing flexible structures that protect your business when fuel climbs, but fairly respond to customers when it drops.

What's included in your free operator playbook:

• An action checklist designed for operations + sales to keep teams aligned.
• Targeted guidance tailored specifically for both SMB + mid-market operators.
• An ANZ compliance overview covering the fortnightly requirements under the Fair Work Commission's Emergency Road Transport Contractual Chain Order.

Download your free copy of the guide now!

Authored by Shaun Hagen (CartonCloud CEO) and Scott Murray (CartonCloud VP of Operations), drawing on what they've seen across the CartonCloud customer base and discussions across This Week in Logistics podcast episodes 9 and 13.