Blog

Why Supply Chain Visibility Matters To Downstream Partners

WMS and TMS software help 3PLs provide supply chain visibility to downstream partners in a competitive trading environment.

Author:

CartonCloud

Published:

June 25, 2021

distribution-site_t20_kn0oyx

Take a look at why supply chain visibility matters and how a Warehouse Management System or Transport Management System can assist you and your downstream partners. 

Businesses are becoming more aware of the advantages of using real-time data to efficiently run their operations and grow. In the logistics industry, data and ‘visibility’ are fast becoming key factors in the management of successful supply chains.

But what is meant by supply chain visibility and why does it matter, particularly to downstream partners?

What is Supply Chain Visibility?

Think transparency and access to data relating to all transactions, stock movements and demand drivers across the entire supply chain. It’s about everyone, across every tier of the supply chain being able to see data and the logistics movements occurring. 

When we talk data, we mean access to real-time and actionable data. It’s about effective communications from the beginning of the process to end delivery.

Why Does It Matter To Downstream Partners?

Let’s put ourselves in the shoes of a downstream customer who has partnered with a warehouse or transport company or 3PL. It’s a competitive trading environment out there and they need every advantage they can get.

If The Company Or 3PL Does Not Provide Visibility:

  • The downstream business can’t make rapid decisions based on data
  • Planning ahead is inhibited
  • Sourcing stock can be a headache if demand increases
  • Decreases in demand can cause excess stock in the supply chain
  • Harder to execute cost-effective operations
  • constantly asking the 3PL for updates and information
  • Less efficient

If The Company Or 3PL Does Provide Supply Chain Visibility To Downstream Partners:

  • The downstream business can make operational decisions in real time based on data
  • The business can effectively increase or decrease the flow of stock through the supply chain based on demand
  • Check stock 24/7
  • Businesses upstream can react operationally to the changes occurring in demand at the downstream business
  • Can strategically plan ahead more easily
  • Increased efficiency means a better bottom line

Look For A Company or 3PL Using A Transport And Warehouse Management System

A logistics provider who delivers visibility is like turning on a lightbulb for downstream partners. And the best way for a company/3PL to provide visibility is to use a warehouse management system or transport management system. A management system like CartonCloud offers an online portal where customers can place orders online, view the status of stocked items and run reports to analyse stock levels. 

Management system software empowers downstream businesses to make the most of automated transport updates, clearly communicated estimated time of arrivals (ETA) and online access, which all greatly improves the customer experience. CartonCloud is a feature rich TMS solution with automation and cloud in mind. It will streamline your supply chain and logistics operations and help you provide a superior customer experience. 

CartonCloud is created by logistics people for logistics people. Get in touch today and we’ll organise a free demo for you. 

Explore the resource hub

Tips, tools, downloadable guides and stories from logistics teams who are working smarter.

Visit hub

CartonCloud Unboxed Webinar: CartonCloud Connects to 150+ Carriers

No items found.
No items found.
CartonCloud Unboxed Webinar: CartonCloud Connects to 150+ Carriers

Why FREE Warehouse Management Software Can Cost You Thousands

1pl
3PL
1PL
3PL
WMS
Why FREE Warehouse Management Software Can Cost You Thousands

CartonCloud WMS top user rated by Software Advice

3PL
WMS
TMS
CartonCloud WMS top user rated by Software Advice

This Week in Logistics: The Breakthrough Arrived — But the Network's Flexibility Hasn't Come Back With It

1pl
3PL
Accounting
Bulk & Pallet
eCommerce
1PL
3PL
E-Commerce
F&B
TMS
This Week in Logistics: The Breakthrough Arrived — But the Network's Flexibility Hasn't Come Back With It

This Week in Logistics: The Structural Pieces Are Clicking Into Place: FedEx Freight, Humanoid Robots, + What Oil Settling Actually Means

3PL
Transport
Wholesale
F&B
eCommerce
3PL
1PL
E-Commerce
F&B
TMS
This Week in Logistics: The Structural Pieces Are Clicking Into Place: FedEx Freight, Humanoid Robots, + What Oil Settling Actually Means

How to Deliver an Amazon-Like Experience When You're Not Amazon

3PL
eCommerce
Wholesale
Bulk & Pallet
3PL
E-Commerce
WMS
How to Deliver an Amazon-Like Experience When You're Not Amazon

CartonCloud Reviews, Pricing, and Alternatives: What 3PLs Actually Want to Know

1pl
3PL
Transport
Bulk & Pallet
1PL
3PL
WMS
TMS
CartonCloud Reviews, Pricing, and Alternatives: What 3PLs Actually Want to Know

This Week in Logistics: How Do You Deliver an Amazon-Like Experience as a Non-Amazon Retailer? In Conversation with Shippit

3PL
Bulk & Pallet
eCommerce
F&B
Transport
3PL
E-Commerce
F&B
TMS
Transport
This Week in Logistics: How Do You Deliver an Amazon-Like Experience as a Non-Amazon Retailer? In Conversation with Shippit

What is the best warehouse management software and why?

1pl
3PL
1PL
3PL
WMS
What is the best warehouse management software and why?

Through the Fuel Crisis: The Operator Playbook for 3PLs and Transport Companies

1pl
3PL
Transport
Wholesale
1PL
3PL
Transport
Wholesale
Through the Fuel Crisis: The Operator Playbook for 3PLs and Transport Companies

Through the Fuel Crisis: The Operator Playbook

1pl
3PL
Transport
Wholesale
1PL
3PL
Transport
Wholesale
TMS
Through the Fuel Crisis: The Operator Playbook

Big News: CartonCloud Connects to 150+ Carriers

3PL
eCommerce
3PL
Big News: CartonCloud Connects to 150+ Carriers

May 2026 — New Feature Round-up

3PL
Accounting
Bulk & Pallet
eCommerce
F&B
3PL
E-Commerce
F&B
TMS
Transport
May 2026 — New Feature Round-up

Every Missed Scan Creates Problems You Can’t See (Until it’s Too Late)

3PL
Bulk & Pallet
eCommerce
F&B
Transport
3PL
CrossDocking
F&B
E-Commerce
TMS
Every Missed Scan Creates Problems You Can’t See (Until it’s Too Late)

Finding the best Warehouse Management System (WMS) software for small businesses

3PL
Wholesale
Accounting
Bulk & Pallet
eCommerce
WMS
Wholesale
3PL
E-Commerce
F&B
Finding the best Warehouse Management System (WMS) software for small businesses

This Week in Logistics: Hope Is Not a Plan: What the Iran Deal, FedEx Freight's Independence, + the RTCCO Review Mean for Logistics Operators This Week

1pl
3PL
Accounting
Bulk & Pallet
eCommerce
1PL
3PL
CrossDocking
E-Commerce
F&B
This Week in Logistics: Hope Is Not a Plan: What the Iran Deal, FedEx Freight's Independence, + the RTCCO Review Mean for Logistics Operators This Week

How to Reduce Admin in a 3PL Operation

3PL
Accounting
Bulk & Pallet
eCommerce
F&B
3PL
Wholesale
Transport
WMS
TMS
How to Reduce Admin in a 3PL Operation

Best 3PL Software Alternatives: 2026 Comparison Guide

3PL
Bulk & Pallet
eCommerce
F&B
Transport
3PL
E-Commerce
F&B
TMS
Transport
Best 3PL Software Alternatives: 2026 Comparison Guide

This Week in Logistics: Aramco Says Oil Won't Normalise Until 2027 — and Two Other Shifts That Moved the Ground This Week

1pl
3PL
Bulk & Pallet
Accounting
eCommerce
1PL
3PL
CrossDocking
E-Commerce
F&B
This Week in Logistics: Aramco Says Oil Won't Normalise Until 2027 — and Two Other Shifts That Moved the Ground This Week

CartonCloud vs Da Vinci Comparison Guide for 3PLs

1pl
3PL
Accounting
Bulk & Pallet
eCommerce
1PL
3PL
E-Commerce
F&B
TMS
CartonCloud vs Da Vinci Comparison Guide for 3PLs

Still counting stock the old way?

Book a free demo
Blog